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Five stages from booking to decision-making

2019/10/4 15:50:49
From the perspective of customers'motivation of consumption behavior, we can see five stages of customer reservation decision-making. Through the analysis of this process, it is convenient for hotel marketing activities to carry out effectively.

Demand generation

Information search

Contrast selection

Predetermined decision making

Departure behavior

If the hotel has its own direct selling membership system, if it is a member reservation, it will be much simpler. As long as the hotel does a good job of membership rights and interests, price structure, and cost performance ratio of membership consumption, even if the members do not have a reservation, the hotel will provide timely service and marketing according to the dynamic consumption of members, so as to enhance the possibility of re-purchase.
As a hotel marketing and service, however, through the above analysis, we can know very clearly that we need to work hard at point 2, and then if we want our guests to have a good experience after check-in, we must provide personalized services after check-in. Use personalized data and guest labels to personalize services.
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